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Shape Collection
Röhnisch specializes in designing women-specific innovations for an active life. The campaign My Shape is celebrating the 10th anniversary of its best-selling compression leggings, Shape High waist. Made for women, by women. The campaign challenges the dominant image of strong female bodies that characterizes the fashion industry in general and particularly the sports industry. The campaign includes women who are all physical examples of strength, expressed in different ways, through different shapes and different sizes, from professional athletes to newly become mothers. The bodies in the campaign were not retouched and behind the camera was also a woman.
My Shape is a celebration of the 10th anniversary of our best-selling compression leggings. Appreciated for its unique ability to combine a high-tech compressive material with a fit that enhances the woman's shape. The Shape products are designed to shape, support, and improve circulation to the muscles. Perfected over the past decade, the Shape products are made to make women feel confident, comfortable, and strong.
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The Shape Collection is made of recycled fibers from PET bottles and other plastic waste. With the campaign, Röhnisch also introduces a new sustainability project; to increase the traceability of subcontractors for fabrics and other product components.
"We believe that it's our responsibility to take part in changing the perception of what a strong body can look like. Our ambition with this campaign is to better reflect the reality."
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Shape Sportsbra
The latest addition to the Shape Collection is the Shape sports bra. Designed in a compressive material for high support, adjustable shoulder straps, and a comfortable elastic band for ideal support./)